We no longer need accept road deaths. The annual death toll can be driven towards zero. Travel on our road system can be made as safe as on rail and air within a generation.
The key is to eliminate known high risks systematically. This report provides evidence on the risks that road users face across the targetable 10% of British roads where half of all deaths take place - our motorways and 'A' roads outside major cities. The risks are mapped across thousands of stretches of road totalling more than 25,000 miles.
All the persistent high risk roads identified have rates of death and serious injury that are unacceptable. Investing to eliminate busy high risk road will bring strong economic returns. This investment is a critical step towards enabling road travel to become as safe as rail and air.