GETTING AHEAD: RETURNING BRITAIN TO EUROPEAN LEADERSHIP IN ROAD CASUALTY REDUCTION

This paper reviews the astonishing returns that are now being achieved by simple safe road design changes such as sheltered turning lanes, safety fencing and road markings to make roads self-explaining and forgiving. It shows that it is possible to save 10,000 deaths and serious injuries a year worth 0.5% of GDP through a national Safe Road Infrastructure Programme initiative alone.